In the past, transportation was slow, but now “a thousand miles journey can be completed in a single day” – the high-speed rail’s speed bears witness to an epochal transformation.
The spirit of overcoming mountains and bridging rivers has achieved the grand progress of China’s speed; the dual driving forces of technology and marketing have also propelled SANVO Fine Chemical’s pursuit of its dreams!
On April 24, 2023, the grand launch ceremony for the SANVO Fine Chemicals-named high-speed rail train took place in Guangzhou.
The “high-speed, safe, comfortable, and convenient” Chinese high-speed rail;
The “long-term, mutually beneficial, honest, and solid” Sanvo Fine Chemicals.
Technology-driven, quality-first…
The underlying similarities between the two parties are so striking – their strong alliance was a natural progression
The high-speed rail naming is a major initiative in SANVO Fine Chemicals Group’s brand promotion. SANVO Group has formed a strong partnership with Yongda Media, and this collaboration will undoubtedly further expand the contact surface between consumers and the brand, showcasing the strength and image of the group as the official paint supplier for the Hangzhou Asian Games and a publicly listed company.
The SANVO Fine Chemicals brand-themed train has integrated the brand elements into various aspects of the train. Through exterior vehicle wraps, headrest covers, small table tops, posters, luggage rack decals, voice broadcasts, LED displays, glass door stickers and other media, the brand is comprehensively presented to passengers, allowing them to experience the brand’s allure and strengthen brand recognition.
As the saying goes, “to be good at one’s craft, one must first sharpen one’s tools.” Sanvo Fine Chemicals has always been committed to being a leader, continuing to uphold technology-driven innovation, quality assurance, superior service, and reliable supply, which will be transformed into its own competitive edge, providing strong support for the group’s high-quality development and paving the way for customers’ happiness.
As the ceremony concluded, the train slowly departed. The Sanvo Fine Chemicals brand-themed train will accompany passengers on their journeys, driven by the aspiration to “build a world-class strong brand,” and head towards every household.
